Day 23 - 3 Ways to Tell Your Story in a Noisy World

In yesterday’s day 22 post, I talked about cheerleaders (supporters) vs activators (take action and share a message) and the role they play in spreading a movement. The three people I am about to introduce in today’s post will attest to the importance of activators in each of their initiatives.

First, let me start by introducing Noah Rosenberg, the founder of Narratively, whohad an idea to slow down storytelling and go against the grain to focus on the untold human stories and not the next big headline. I met Noah in January 2013, during a weekend retreat where we both were invited to help Rutgers’ students develop their Ignite talks (a 5 minute speech with auto advancing slides) for an upcoming leadership conference. Noah had a passion and skill set for finding stories and was a huge asset to help these eight students craft their message they would then deliver in front of 200 of their peers.

When Noah and I connected to discuss both of our initiatives, I remember the first impression I had of him (and Narratively) was sleek and simple. His business card stood out because it was well designed, clean, and printed on a matte card that was thicker than usual. Come to find out, that design carried over to Narratively’s approach to storytelling as well as their website (it was selected as one of the Top 50 Websites in TIME magazine.)  His calm, but passionate demeanor about storytelling was magnetic. Everything about him made me realize he had found his niche. I knew his skills and journey to finding his niche could impact young adults so I followed up to invite him to be our first “Tell Us Your Story” (now #NicheStory) guest.

With no questions asked, Noah agreed and we hosted our first 30 minute google hangout interview where he shared his ‘post-collegiate’ journey. Noah had a love for journalism, but after working for several large news outlets like CBS and the New York Times, it was time for him to follow his dreams and start Narratively. The best advice he shared during our interview is that “you can network from behind your computer, but it doesn’t compare to being out in the real world meeting people.”

Now that I had one #NicheStory interview down, I had to follow it up with someone who was just as dynamic and had a compelling story in their “post-graduate” life. Luckily, in February 2013, I was introduced to Michael DuDell when I attended a conference at Rutgers. Since college, Michael has built quite a name for himself. He has worked with Seth Godin on the Domino Project, is a TEDx speaker, entrepreneur, and author of the official Shark Tank book that was released in November 2013.

When I interviewed him for The Niche Movement, Michael’s message to Gen Y is that they need to find a career that moves them and that the number one skill employers are looking for is a good “attitude.” Since our interview, Michael has befriended both Courtney and I, and has been an invaluable link in moving our careers forward. He has graciously done everything from introducing us to several other colleagues in his network to hosting my student media team last August in his office at WeWork in New York City. In the last 18 months, having the pleasure of knowing Michael, I have realized he is a connector who wants to see people that are making a name for themselves succeed - especially Gen Y.

Last, I need to introduce one of the most engaging speakers I have heard speak in a long time: Dawn Fraser. Dawn, is a speaker, humorist, and like Noah and Michael, a storyteller. She is also the host and creator of BarberShop stories. Dawn and I met after I heard her speak at a leadership conference that Courtney organized in the winter of 2013 at Rutgers.

Dawn believes every college student has a story to tell, but it’s how you tell it that matters. Whether it is a storytelling 101 workshop or learning how to sell your message, I have seen Dawn deliver high impact presentations.

When I launched my six week cohort in the spring of 2013, one of the sessions was about ‘telling your story’. After meeting Dawn at Rutgers, I reached out to her a few weeks later and mentioned that one of my students in the cohort wanted to improve her storytelling and interview her. Without hesitation, Dawn agreed and ran a 45 minute online workshop for my cohort - this was an amazing add-on benefit she added to my program. In the last year, Dawn has grown her brand, delivered several presentations nationwide, and I was lucky to connect with her again when we both spoke at the first WOW Talks event held in New Jersey in November 2013.

What They Taught Me:

Noah, Michael, and Dawn have taught me that if you have a vision and a platform, you can spread your story with the world. All three of these amazing individuals have taken a unique path to get to where they are today, but they have capitalized on their past experiences - something I have been reflecting on during this entire 30 day journey. They also taught me, that the majority people out there are caring people, especially those that have found their niche. I took a chance to follow up and reach out to all of them, and they more than willingly all said yes to be activators for the Niche Movement’s launch.

How They Inspired Me:

Like I have alluded to, they all have been more than generous with their time, but they share the same vision: to see twenty-somethings lead a happy life after college. At a young age, they have certainly made a name for themselves, but I know it is just the beginning for Noah, Dawn, and Michael. They all share very similar personality and values that align with who I am and I know that with hard work and following my passion, I can accomplish great things like they have so far.

Noah, thank you being our first guest, for sharing your passion for genuine storytelling, and excellent advice to twenty-somethings.

Michael, thank you for your advice, for your brilliant personality, and for always willing to help Courtney and I out in our journey.

Dawn, you have been an very gracious with your time and have been a true inspiration as I grow The Niche Movement. Thank you for being an amazing speaker and for truly caring about young adults telling their story.

#NicheTip:

Whether you are just starting college or just graduated and making it in the real world, find time to reflect on your stories. Somewhere down the road, they will be invaluable stories that you will share on interviews, with your friends, and family. With today’s technology and noise, it is especially important to find creative ways to spread your story. Michael, Noah, and Dawn are a perfect example, I suggest you connect with them.

Day 21 - Putting Intentionality and Effort into Your Relationships

My 30 day blogging journey is two-thirds complete and I have been amazed at the support, words of encouragement, and most importantly, the impact that I have made so far. Thank you to all of you who have read or engaged with my posts.

Since day 21 falls on a Sunday, a day to spend time with those close to you, I am introducing my in-laws into the How I Found My Niche series.

I have been very blessed to be a part of Courtney’s family since the first day I met her. Even though I am a Yankees/Giants fan and they’re die hard Eagles/Phillies fans, they have put sports aside and treat me a like a son and a brother (most of the time ;)). My mother-in-law, Colleen, is a retired guidance counselor from Freedom High School in the Lehigh Valley area of Pennsylvania. My father-in-law, Don is an entrepreneur who ran his own accounting firm for the last forty years in the Stroudsburg, PA area. Courtney has three brothers Kyle, Brian and Mickey and they all go by the beat of their own drum (just like Courtney).

Don and Colleen, now retired in Venice, Fl, are at the opposite end of the career path spectrum but they have taught Courtney and I many lessons to help us follow our passions. As I reflect on these lessons, it always comes back to Don and Colleen “dreaming big.” Over the last 11 years, I have seen them in their professional element where their work comes natural to them.

Colleen, prior to her retiring, was a dedicated guidance counselor loved by her students and fellow educators. I have seen her truly help her students whether it be assisting the best and brightest get into the Ivy Leagues or help students with tough circumstances get what they needed to attain their high school diploma. Colleen’s resume didn’t end when she moved to Florida. In 2013, she obtained her real estate license and partnered with a successful realtor, Judy Mazrin, and the two of them are making quite a name for themselves. See, no matter the work she is doing, Colleen has the skill to care about those around her and build long-lasting relationships.

My father-in-law Don, has a remarkable story. He grew up in Pennsylvania in the post-depression era where his family came from very little. He worked very hard to attend and graduate from Temple University where he earned an accounting degree. Don doesn’t mention it often, but he also enlisted in the marines as a way to pay for his education. For a few years, he worked for an employer, but in his early thirties, he took a leap of faith and started his own accounting firm. This firm was started the old fashion way: on a napkin and with a firm handshake with his partner. Don never looked back and grew his firm to be one of the best in the Poconos. Needless to say, Courtney and I turn to him for any finance or business advice among other things of course.

Just like I have alluded to in my Day 15 and 20 posts, many people who follow their passions can get too wrapped up and not find time for friends and family. That is not the case for Don and Colleen.  Since retiring to Florida, I’m convinced they are living a busier social life than Courtney and I. Their days are filled with golf, swimming, dinners with friends, and visitors from up north (especially, between January - March). Before they retired, they led the same lifestyle and had several pockets of friends and family they would spend time with. At the end of the day, I’m sure moving to Florida may have been tough, but they had big dreams for how they wanted to spend their retirement and so they went for it. They have done this without letting any of their relationships from ‘up north’ suffer, and that takes the intentionality and effort. Something they put into all of their relationships.

Since Courtney’s parents retired, we have grown closer to my older brother-in-law Brian Stone and his fiance’ Lauren Chamberlin. We have been lucky to find time to go out to dinner with them, visit each other’s house, and get our dogs together to play every few months. Brian followed in his father’s footsteps (while making a path of his own), as he too went to Temple and now owns his own accounting firm. He has established a well-rounded business that focuses on accounting, taxes, and also the launching of new businesses all over the east coast. Brian has the perfect balance of personality, business smarts, and street smarts to provide a service that is in-demand.

When I launched The Niche Movement in February of 2013, he and his firm helped me set-up an LLC and business registration. This among other business advice he has offered to Courtney and I has been invaluable over the last year. Not to mention, above and beyond the great business advice, Brian and Lauren are A LOT of fun!

My younger brother-in-law, Kyle also graduate from Temple in 2008 with a degree in International Business (you can see why they are all die hard philly fans!). Currently, he works for a company called Victaulic, where he is a sales rep selling couplings and piping systems to mines in Australia. Two years ago he had the opportunity to go there for a job and in typical Stone fashion, he went for it. He has a perfect mix of his parent’s traits. He has the business and street smarts from Don and has the personality to connect with anyone like Colleen. At the same time though he is adventurous, laid back and doesn't take life to seriously. When you roll these traits into one, Kyle gets a skill set that has been super successful for him. We miss Kyle a whole lot, but we love any chance we get to Facetime with him and always look forward to his visits.

How They Inspired Me:

With people like my parents, grandparents, cousins, and now in-laws in my life, I have a very well rounded set of values and skills that no matter what I do with my life, I know I will be successful. Don and Colleen have inspired me to dream big and have shown me how to maintain important relationships with friends and family. Kyle has inspired me to be adventurous and to roll with the punches. Brian has taught me that with the right skills, smarts (and good accounting advice), you can make it on your own if you’re willing to put the time and energy into it.

#NicheTip:

When finding your niche, you will need to advocate for yourself and what you want or need help with. My in-laws are a perfect example of how they balance a life of doing what makes them happy while keeping relationships close to them.

Day 20 - Running Toward Your Passion

Today I would like to introduce a couple who has found their niche and are completely following their passion: Laura Chegwidden Jacobs, a close friend of mine from high school, and her husband Joe Jacobs. Over the last three years, I have seen Laura and Joe take something they love and turn it into a career path.

In high school, Laura was part of my circle of friends that included John Gianonne (day 3 post) and Russ Bloodgood (day 7 post) and many more. She also was a star athlete who played field hockey, basketball and track. Running is in her DNA as she comes from a running family of four other siblings that all went on to run either cross country or track and field as well in both high school and college.

The same is true for Joe. Joe and his brother, Pat, ran for Butler High School. Joe then went on to run for UNC - Greensboro. After college, he knew he had to find something in the running world and was lucky to have worked with several running companies like Mizuno. That’s why Laura and Joe are perfect for each other. Running is in their lifestyle. It’s their passion, their calling. They even named their first child Miles.

Laura, being as active and disciplined as she is, went onto earn a Bachelors and Masters from Montclair State University where she played field hockey. When she graduated, she landed an amazing job at Kinnelon High School as a PE teacher. Because she had so much energy and a love for sports, she had to get into coaching. Of course, she didn’t just coach one sport, she has gone on to coach three sports: cross country, basketball and track. Let’s just say there is no rest for her from August to May, but to Laura that is ok. The thing is, is that it doesn’t feel like work and I’ve never heard her say she’s “tired of it.”

When you do something you love, success follows. For Laura, she was named North Jersey’s Cross Country Coach of the Year in 2011 and in September 2013 she organized a fundraiser with her team to raise money for Alex’s Lemonade Stand for every mile they ran. She also organizes a 5k every March to raise money for the Kinnelon Education Board - a project she initiated and does completely voluntarily.

Now Joe may love running more than Laura. As I mentioned he worked for a few running companies, but a few years ago he took a job with Sneaker Factory, an up and coming running store in New Jersey. He started from the ground up by working in their Millburn store then becoming manager of their new store in Basking Ridge in 2011. In 2013, Joe (and Laura), took took their passion for running even deeper: they went “all-in” on opening the fourth Sneaker Factory store in Florham Park, NJ. Opening up a brand new store and going into business for yourself can be a huge risk. Not for Laura and Joe though. They will succeed because of their work ethic, love for running and incredible family and friends around them.

As I mentioned in my day 15 post, the closer you get to finding your niche the more you may be pulled away from what really matters. You would think that the busy lifestyle they lead while opening a store that they would have no time for those around them. Yes, for the last six months, Joe and Laura have certainly both made sacrifices and have worked tirelessly to get this store up and running. What is even more impressive though, is that they did this all with Miles, their one year old son. They also never changed their lifestyle - they make time for their friends and family, run everyday, and more often than not you will find them competing in cycling and running races.

What They Taught Me:

Laura and Joe have taught me that with the right values you can have it all. They have found their niche and made a lifestyle out of it. Most importantly, they are succeeding at it - individually and as husband and wife. As Courtney and I start to propel our careers, I know that with people like Laura and Joe to look up to, we will be just fine and are lucky to have them as friends.

How They Inspired Me:

The best part about Laura and Joe’s story is that they took something simple that they were passionate about since high school and have made career path that they love. I have never heard them complain about their choices or the workload I’m sure they have. As I look to my future and coming closer to finding my niche, I know that with a work-ethic and mind like theirs, I can create a career out of the things I love.

#NicheTip:

Going “all-in” on your niche is certainly risky and you can read about it, watch it, and people can tell you to go for it. However, sometimes it takes seeing people close to you go for it and pull it off. Look for those in your circle that have found their niche and find ways you can pull inspiration from them to get closer to living out your passion.

Day 19 - Life as you Climb: Creating Environments Where Everyone Can Thrive

During this blogging journey I have shared many stories that have revealed my passion for guiding college students and young adults to discovering their niche. However, there is one other passion of mine that I spend a lot of time on: social media and digital trends. In 2014, social media has become a buzz word that no longer serves justice to the magnitude of impact it is capable of. I am fascinated with the strategy behind social media, and how brands or people can use it connect in new and powerful ways. I am specifically intrigued by the psychology of how platforms are being used and how 18-30 year olds are experiencing life in the digital world.

In day 16 & 17’s posts, I touched upon the fact that I created a digital media team for my department. In the last few years, I have spent countless hours finding ways to teach myself several technical skills like DSLR video/photo, Final Cut Pro, Adobe suite, etc. Now, anyone that really knows me, knows I look up to entrepreneur Gary Vaynerchuk. After reading his books Crush It and Thank You Economy (two books that have helped me with my social media career and The Niche Movement) I did whatever it took to get Gary’s attention. The relationship started when Gary tweeted me back and invited our digital media team into his agency, Vayner Media in August 2012 as part of our training. Then, one of our other students Jay Anandpara, was accepted to intern there during the summer of 2013. Again, in August 2013, the relationship grew stronger when our team visited for an even better training.

*Side note: A lot of why our team is successful is because of Vayner Media’s insights and execution on social. Thank you to everyone at Vayner including Gary.

In addition to this relationship our team has established, I have spent time analyzing data and rapid prototyping different engagement strategies to find our brand’s digital voice (ie. the social media sweet spot with our audience). Yes, I used the word brand and not department. Even though we are managing 5-10 social media accounts as part of our day to day duties. The big picture of our role is to serve as the department’s voice, imagery, and ultimately, brand in the digital space. That’s what I love about social media, when it is done with intentionality it can be a powerful force for your brand.

A lot of social media is humanized - from emotions to the way we talk to the way we share (or broadcast) information. So how did we humanize it? Well, I realized this year, you need to work hard at it while continually tweaking your strategy. In addition, it most certainly can be trained - especially to 18-22 year old students. Sometimes though if you are lucky, you just come across the right person who “gets it.” In 2012-2013, our department hit the digital voice jackpot when we hired Brittany Katz.

In the last eight years, I have never worked with a student who was as well-rounded as Brittany. She came with the personality, the energy, the work-ethic, the brains,  the common sense (which was huge on countless occasions), and most of all the pulse of 18-22 year olds, especially at Rutgers. Unfortunately, many who run a social media account for any business or department, think it is as easy as “set it, push it, and forget it.” However, it takes creative thought, copywriting skills, design, time, and the instinct that it will resonate with your audience.

With little training, Brittany understood all of this from the beginning. When we launched TweetDeck (a free social media listening tool for Twitter) in the Fall of 2012, we encountered hundreds of conversations happening about Recreation/Rutgers and a lot of times not about us. Brittany was able to find the best way to @ reply or jump into conversation every single time that would build our audience’s relationship with @RUrec even closer.

Brittany’s next skill set is that she had the natural personality to get in front of our camera, host our Knightly Knowledge YouTube series, and connect with our audience via video. Finally, Brittany has the ability to step away from the cameras and apps, and connect with people. The first day of training, she hit it off with our Director and made an impression that our Director will never forget.

May 2013 was another bittersweet moment where some of our best digital team members graduated: Dylan McLendon, Emilie Buckley, Patty Rivas and unfortunately, Brittany Katz. Just like any senior, the first 3-4 months of post-graduate life was tough. Her future was just starting though. She had interviews from NYC to DC with large corporations to start-ups and agencies. She rolled with the punches and made it work, until November 2013 when she was hired as a Community Manager for Vayner Media. Needless to say, as much as I missed her on our team, I was ecstatic for her.

Since Brittany started at Vayner, within seven months she has already begun to carve out her niche. She started CM’ing (community management) for a well-known snack company. A few months later was asked to add another on another brand’s account to her responsibilities. It’s safe to say that Brittany’s amazing work-ethic, personality, expertise, and skills she learned from working with our department is paying off.

What They Taught Me:

Ultimately, what Brittany (and other students on my team) have taught me is that you can trust 18-22 year olds with your organization's social media strategy. Now that doesn’t mean I gave the “keys” to our social media accounts to Brittany on day 1. However, with the right training, expectations, and proper feedback, she grew the popularity of our accounts more than anyone. In turn, she helped our department break through the noise at a large institution.

Unfortunately, too many of my colleagues in this field (and even other business owners in other industries), are scared at just the thought of a college student, let alone an entry-level employee running their social media. What everyone needs to realize, this generation are the ones immersed in these platforms, pop culture, and staying connected. My advice, especially if you are targeting 18-30 year olds, is to hire and train (the right way) a Gen Y like Brittany.

How They Inspired Me:

If I wasn’t as passionate about helping young adults avoid employment unhappiness, I would be doing what Britney is doing in a heartbeat. Among many other ways, this is the biggest way Brittany inspires me - to see her doing something that she loves and is great at.

#NicheTip

When you hit your stride in your job where things start to click, like it did for me in 2012, you need to figure out the reasons why you’re thriving. Once you do that, repeat it as much as the situation allows. Next, tailor a similar thriving environment for those around you (i.e. employees, students, colleagues). Clearly, all of our students do not take jobs in students affairs, recreation, or social media upon graduation, but I have customized environments for them to succeed, grow, and thrive that will get them closer to discovering their niche.

#NiceStory with the authors of BOLD: Get Noticed, Get Hired

On Tuesday July 1st at 7:30pm EST, Kevin O'Connell, founder of the Niche Movement, presents a on-air interview with Melanie Feldman and Josh Siva, authors of BOLD: Get Noticed, Get Hired. This book was written to tell the inspirational stories of those who have been there before. We will talk about REAL strategies on how to stand out, create a strategy to land interviews, and how Melanie and Josh wrote this book. 

Joshua Siva is a Procurement and start-up professional from Buffalo, NY. He loves creating new things, watching college basketball (Go Pitt!), and traveling the world.

Melanie Feldman is a Media and start-up enthusiast from Honolulu, Hawaii (Alhoa!). She loves meeting new people, living in NYC, working at Undertone, and playing volleyball.

http://www.youtube.com/watch?v=RawqvJL_xVw

Hosted by Kevin O’Connell, founder of the Niche Movement.

 Join the conversation…

Use #nichestory to participate in the Twitter convo, and if you have a question for Laura be sure to use #nichestory so we can ask it live on air!

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