Episode 5 - Controlling Your Own Destiny

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Kevin shares the up's and down's of 8 months in his start-ups and how rewarding but difficult it is when you control your own destiny. Show notes:

  • Intro
  • We answer Matt Ebert's questions - What is the difference between professional niche's and personal niche's?
  • Introduce Matt to Dustin Ramsdell of HigherEdGeek
  • Kevin talks about the four things that influence his destiny.

Contact Kevin: @koco83 kevin@thenichemovement.com

Ask your questions: @nichemovement

Episodes every Tuesday (and Thursday, if we're lucky ;)

Coming to iTunes & Sticher soon.

Defining Your Niche

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Defining the career you want to pursue with your life can seem daunting and limiting. From a very young age, our parents, teachers, friends, and elders ask us the same mundane question: “What do you want to be when you grow up?”.

The question is never “Who do you want to be?” or rarely “Where do you want to live?” or even more infrequently “How do you want to impact the world?”. We are expected to decide what we want to be before we even experience real life.

From children, to adolescents, to college graduates we are cradled by society’s comforting protective hands. The rules and regulations we are expected to abide by to maintain order is a small price to pay in exchange for meeting our basic survival needs and the comfort of life in the 21st century. We adapt to a way of life that shields us from raw adulthood. Up until the moment we graduate college, sign up for the military, and/or enter the workforce, we are gifted with a sense of freedom. It is not until we turn the ripe age of eighteen that our reality begins to change.

Eighteen is a milestone age in our nation. It is the age we are deemed adults and independent contributors to society. We are less protected from comforting hands and now must graduate from dreaming up our potential careers to actually living them. We are told to attend college, join the military, enter the workforce; to do something because that is what’s expected. It is the path into our twenties that becomes the defining decade of our professional course.

The pressure is real and unwavering. How are you supposed to know what you want to be when you grow up at age eighteen, twenty, twenty-five, or even thirty? How you feel here in this moment is no indicator of how you’re going to feel in twenty years. For this reason, and so many others, it is significant to your employment satisfaction that you choose wisely. You must define your niche now to ensure you won’t be disappointed or unfulfilled later.

Follow these five core ways to define your niche and navigate yourself to employment happiness:

  1. Take a personality check. What type of person are you? Does giving back to the community by helping others invigorate you? Do you enjoy crunching numbers under time sensitive deadlines? Are you happiest in an isolated office space working alone or do you prefer collaborating in large groups? Understanding your personality will aid you in finding the ideal niche to share your talents, skills, and experiences.
  2. Network. How are you supposed to successfully discover what you want to do for a career if you haven’t experienced the possibilities? Networking is a great tool to overcome this obstacle. You must direct your efforts to identifying the key players in industries and organizations you believe you identify with. Look to these figureheads for guidance. Do you agree with their professionalism? Is their work reflected in your own professional values and goals? Strategize to build meaningful partnerships in niches you believe you could work in someday.
  3. Volunteer for your niche. Everything might seem perfect on paper, but before you sign employment contracts or accept a position it’s wise to really experience your decided niche. Explore the industry or organization that appeals to you. Do they offer internships or shadowing appointments? If so, seek those opportunities. Even a brief taste of the daily routine will give you a better idea of what’s to come than reading a summary of the job on paper or electronically. It’s your due diligence to explore before committing.
  4. Remind yourself this is the “real world”. It’s challenging for some young professionals coming right out of college or grad school and entering the workforce. We have these illusions of what careers are like based on our school experiences, and most of us end up floored by the “real world”. You don’t work for a few hours and take the rest of the day off. There’s no schedule of five week vacations plus summers off anymore. You don’t get to call out sick every week and get away with it. Real work equals real responsibility and accountability for your actions. Consider this when defining your niche. If you can’t sit at a desk for eight hours a day, working in an office might not be your best match. If you’re the type of person who constantly needs to have variety in your day, working a strict routine of completing the same tasks day in and day out probably isn’t for you. These are important factors to consider when you begin defining your career niche.
  5. Remember, you’re not stuck. Even if you think you’ve found your professional niche in your twenties or thirties, you aren’t trapped there until retirement. Our interests and goals change all the time. You might realize you want to teach or be a career coach during your youth and find out as time passes that you’d like to try working behind the scenes in administration or make changes on a political level for your organization. We aren’t ever immovable. That’s the beauty about work in our generation. There’s fluidity and we have ever-growing opportunities laid before us. Your niche may be one thing now, but could become another down the road. Don’t be hard on yourself or feel limited if you change paths. We all have the power to change our minds to redefine our niches.

Defining your niche is possible, but may take you some time. Even if you thought you had your whole life figured out, it could change paths right before your eyes. We are constantly moving, growing, changing, and adapting. Every age is a new milestone that brings with it new purpose and possibility. Defining your niche isn't as simple as telling your parents you want to be a doctor when you grow up. You might want that at age six, but discover you want to teach at age twenty-five. Life is unpredictable, but that's what makes it so fun! Be aggressive in your search, truly take action to find your niche, but allow yourself to enjoy the journey. Defining your niche comes from within and needs to be about discovering who you are at your core. We believe in you!

Episode 4 - Effort & Consistency is All It Takes to Grow Your Audience

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Episode 4 - Effort & Consistency is All It Takes to Grow Your Audience

What does it take to build a tribe or break through the noise? It's easy: effort and consistency. By showing up everyday and actually putting in the work to engage with your audience will win time and time again.

Kevin shares the best example of this through Casey Neistat's recent 100+ days of vloging all while building a tech startup.

Show notes:

  • Intro
  • How Kevin's Kickstarter campaign was successful through effort and consistency
  • Casey Neistat's success and commitment to his tribe
  • When the you open the door, your audience will listen. Stop pushing and start engaging.
  • Execution is key.

Contact Kevin: @koco83 kevin@thenichemovement.com

Ask your questions: @nichemovement

Coming to iTunes & Sticher soon.

Top 5 Reasons Everyone Should Work for a Small Startup Once in their Lives

startup I was 18-years-old when I got my first job as a cashier at a local burger joint. I showed up to work almost every day after school in a Super Duper Burger t-shirt, jeans and black non-slip shoes and worked until around 11:00 pm. Since then, I’ve had my fair share of work experience; anywhere from administrative positions to marketing internships. Each job varied in its tasks and responsibilities, however, one aspect remained the same: the rigidity and hierarchical structure of the companies. This aspect of the workplace is what drove me to look for a small startup for my final summer internship. Over the past month I have had the opportunity to work with The Niche Movement, an organization created by Kevin O’Connell, and have discovered why so many new companies (as well as some more established ones) are adopting a more lax work environment. Here are the top 5 reasons I think everyone should work for a startup once in their lives:

 

Wear Multiple Hats

As a member of a newly established team, you have the opportunity to play within your formal role. You can take on as much or as little as you want and who knows, maybe that extra responsibility will launch you to a higher position.

 

Initiate Your Own Projects

When you’re in a smaller working environment, you can better gauge a company’s needs and take the initiative to find a solution to those problems. Taking on more than what’s specified in your contract shows both your competence as an individual and also your value to the company as a whole.

 

Relaxed Working Hours

With the level of technology that is available, people have the ability to work within a variety of conditions, whether that be from home or from across the country. Applications, such as Buffer and Hootsuite, give people the freedom to schedule the publication for their work ahead of time so they don’t have to be chained to their devices, on call at all times. Many startups (including The Niche Movement) take advantage of this and allow employees the freedom to choose their own hours.

 

Less Rigid Organizational Structure

At smaller companies, employees at every level work and interact closely. Not only does this decrease the formality of office interactions, but it also increases the ease of communication and the clarity/transparency within the organization.

 

Accelerated Opportunity for Growth

Startups are known to have a tendency for rapid growth. This may mean that the company is constantly bringing on new employees, but it also means that those within the company have greater opportunities for professional growth.

 

Rise to the Challenges in Front of You

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Do you rise to the challenges in front of you? Let me rephrase. Are you making the most of the opportunities you come across? Are you showing up and challenging yourself to be better?

Unfortunately, too many of us let these moments slip right by.

How many times have you skipped out on something that had the potential to be awesome and life-changing because you were afraid?

Maybe you were afraid you wouldn’t be good enough or that you would fail. Maybe you were afraid you weren’t ready. Or maybe you just didn’t really feel like it at the time. I’m guilty of assuming each of these, and I’d bet you are too.

If we fall into the trap of passivity, we let the opportunities that will change our lives pass us right by. We fail to rise to the challenges in front of us, and therefore fail to create the space we need for growth.

One of the most important things I will always advocate for is trying new things and constantly exploring new ways to pursue a life you love. We get stuck in ruts and routines which only lead us to complacency and further unhappiness. Rising to the challenges that are presented to you, gives you the chance to disrupt the routine you've become so used to. Changing your routine and getting outside of your comfort zone will give you a new perspective. It will challenge the way you think and the way you see your life. Staying in the same place day in and day out doesn't do anything for you.

The best way to combat falling into this cycle is simply to say, “yes.” Say goodbye to passivity and hello to action. 

After you've said yes, show up! Bring your A-game and be ready to learn and absorb the knowledge and experiences from those around you. Ask questions, engage, and be innovative. Look for problems that need to be solved and then find a solution. Go the extra step and implement the solution. Volunteer to do the dirty work. Ask yourself what else can be done? How can this be improved? And then go do it. Be present and be open to the opportunities that present themselves to you. But don't stop there. Why wait for opportunities when you can chase them?

I suppose I should give you a disclaimer here: It’s not going to be easy and it’s not always going to be fun. It probably won’t always feel worth the effort either. In truth, you’ll end up finding things you're pretty terrible at, don’t enjoy in the least, and you’ll no doubt find yourself in awkward situations. But the truth is we need to experience the awkward and cross off the things we don’t like in order to find the things we do like and are indeed extraordinary at.

Look at it this way: Every time you say no or turn down an opportunity, you’re giving up a chance for greatness. More importantly, you’re giving up a chance to find your greatness and your niche.

In my own niche journey, I’ve found that the good will outweigh the bad every single time. Have you always wanted to start a blog or a podcast? Go for it! What’s stopping you from sending an email to your boss’ boss and asking to have coffee? Be brave, be bold. Step up, you may be surprised of what comes of it.

If you’re thinking this means you need to say “yes” every single time, you’re missing the mark. Say yes when something gives you butterflies but also a touch of nerves. These feelings let you know that you're a little bit nervous and afraid, but also excited. They're speaking to you and saying, "hey, maybe this could really be something for you."

I challenge you to rise to the challenges and opportunities in front of you. Go after what calls to you, chase it with abandon, and go home satisfied but hungry for the next go round. Don't get down on yourself if something doesn't work out; write it off as a lesson learned and keep on keeping on.

When it comes down to it, you know you best, even if you haven't realized it yet. If you’re still in the “trying to figure it all out” stage (don't worry -- most of us are), remember that what it boils down to is that you have nothing to lose by trying. You have everything to lose by letting another chance pass you by.

On top of all this, you’ll end up leagues ahead of those people who are still stuck at home, refusing to rise to the challenges in front of them. As they say, always go the extra mile, it’s never crowded.