How to Use Twitter Lists to Engage With Your Audience in 2016

How to Use Twitter Lists to Engage With Your Audience in 2016

In 2015, Twitter made the news several times and received some "not so good press" for their user experience pertaining to their "fire-hose" like feed.  For me personally, Twitter falls #4 on my daily social media list (#1 Instagram, #2 Snapchat, #3 Facebook) that I check, post to, and engage with. A few days ago while on holiday break, I started to ask myself "Why?". Then as I started to play with it more, I realized it certainly was cluttered, out of order, and I was missing the people I really wanted to connect.

-Kevin O'Connell

4 Tips You Can Implement To Help You Create Compelling Content

4 Tips You Can Implement To Help You Create Compelling Content

How do you create content to tell your story? Be intentional about it.

Whether we use it to our advantage or not, headed into 2016, we as individuals and organizations are media companies. With a camera in our smartphone we can now tell our story (or thoughts, concerns, or feelings) with the push of a button on a variety of platforms that is then amplified to 50 or 5,000 followers. Unfortunately, several organizations haven’t grasped that they are also a media company and need to put out content. Instead, they rely on traditional marketing tactics with a push “buy my product” mentality.

- Kevin O'Connell